Stereotypes As A Tool For Grouping People - Free Essay Example

Sample details Pages: 4 Words: 1251 Downloads: 8 Date added: 2019/04/12 Category Society Essay Level High school Tags: Stereotypes Essay Did you like this example? Self-Image is basically described as how one perceives themselves. Its what they see when they look in the mirror, or shown in what they wear; there are many ways to express your own self image. Though an issue in society is taking these self images and grouping them together into one idea. This type of generalization is known as stereotypes. Stereotypes are defined as an oversimplified idea of particular people, places and even objects. The most unfair thing about stereotypes is how wrong they can be. Unfortunately though they are used and accepted daily as a proper explanation for various topics. This can cause a bit of a mess for when they are obviously either biased, untrue, or just plain rude. Don’t waste time! Our writers will create an original "Stereotypes As A Tool For Grouping People" essay for you Create order The way people are stereotyped are looked at as if they were on some assembly line. Each person was apparently made in the same place, around the same time, with the same parts, no select diversity whatsoever. Cleary this is unfair, but still believed, and almost lived by by others. Labelling though isnt just categorizing one person into a certain mindset, but targeting a whole race or nation for being carbon copies of one another. As bad as stereotypes can be, a lot of people oddly enough believe they can benefit from them. An example of this is that some feel stereotypes enables people to respond rapidly to situations because they may have familiarity to a certain topic or had a similar experience before. The world is such a vast place, inhabited by billions of people so it is no wonder we seek out ways to simplify our surroundings so that they are easier to digest and understand. Stereotypes enable you to categorise people into manageable boxes, which allows you to form expectat ions about people and situations making life more predictable and easier to understand. For example, similar to the way that foods are put in to types so you can make choices about where and what you eat, stereotypes provide people with a way of acknowledging different groups of human beings.(Watson) Thinking that they already have some insight on a particular matter, or person even, can make it easier for people to socialize, or more likely to participate in social life. Stereotyping is believed to have been able to lead some people in a more promising direction; rather than belittling one person or thing, the familiarity of the situation can be rather promising for socializing. We resort to stereotypes because its the next best thing. You sort of know every person based on their race or occupation or the kind of clothes they wear by the preconceived notions that are thrown at us by the media and what we acknowledge as the generalized truth. It might sound awful at first glance, but theres some merit to such generalizations. Isnt it better to sort of know a person than to not know them at all?(Hock) Generalizing can actually help people out in the most unexpected ways. With this idea of labeling, it can be easier for people to engage in friendships, being if others have similar traits or interest. Thinking that we actually know someone from what we generalize them for, can actually help create a more pleasing and comforting social environment. Even with some upsides though, this idea of labelling is still a sociological issue. A really big disadvantage to generalizing is that it drastically ignores the differences between individuals; making others think things about people that might not be exactly true. Stereotypes can promote extremely harmful images to the things involved, even potentially injuring those victimized by it. Labeling people in a negative manner has a lasting detrimental impact on those who experience the prejudice, suggests a new study. ?Past studies have shown that people perform poorly in situations where they feel they are being stereotyped, says University of Toronto Scarboroughs Michael Inzlicht, who led the research.(Nauert). This kind of generalization can have a big impact on people involved, and victimized by it. Another example of this impact was an experiment was done by Steele and Aronson in 1995. This was a conducted experiment involving African American and White college students who took a difficult test using items from an aptitude test (American GRE Verbal exam) under one of two conditions. In the stereotype threat condition, students were told that their performance on the test would be a good indicator of their underlying intellectual abilities. In the non-threat condition, they were told that the test was simply a problem solving exercise and was not diagnostic of ability. Performance was compared in the two conditions and results showed that African American participants performed less well than their white counterparts in the stereotype threat condition, but in the non-threat condition their performance equaled that of their white counterparts. (McLeod). Due to this social categorization, people are being held back. Whatever potential a person has can be completely stripped away by one ignorant statement. Its completely unethical to judge look at a persona nd automatically think you know what they are, what theyre up to, and how to treat them. Once a person, place, or thing is stereotype it sticks almost like glue, making it hard to separate the individual person from the overall assumption made of them. Once a stereotyped is learned, its almost impossible to see the original thing for itself. Within my own life though, stereotypes were heavily implemented around me. My grandparents on both sides grew up in a strict church environment, with certain rules to be followed. My family on its own grew up extremely biased and prejudice. A lot of things were told to me, that later in life I found out to be nothing but a lie. Each of them felt they had a certain, almost expected role to fill. It wasnt just them though, they only saw people as a label rather than for who they really were. I remember a big thing about my childhood was how discriminated I, and my cousins were for being children. Its odd to think you can be discriminated as such, but we were labelled as children, apparently meaning we couldnt grasp certain things, we had no rights; basically being a child meant you were seen not heard. It didnt just stop there. Luckily though, my parents disagreed with these types of labeling as much as me. They offered me the freedom to become who, or whatever I wanted. Just because I was a girl didnt mean I couldnt get the same toys as my male cousins, or try sports, and even dress however I pleased. Yet with my freedom from stereotypes, it still found a way to hook me in. As I grew I started to notice stereotypes filling up my everyday life. A stranger on the street was considered dangerous because of their skin color, a kid in my class was expected to be smart due to their race, people werent just people anymore, they were assumptions of who they might be. People arent like Barbie dolls, there isnt just one version of us. The world and its people are a conglomerate of diversity, like a snowflake, no two are the same. Stereotypes can be very damaging, and only slow people down. As helpful as some people may find it to be, there is no reason to categorize something into one small mindset. No one person is the same as just one thing, everyone is different and should be treated as such.

Policy Paradox The Art Of Political Decision Making

Amanda Thys Policy Paradox Assessment Part #2 MPA 226 May 6, 2015 amanda.thys@gmail.com This paper represents original work written by Amanda Thys. Overall Claims in Policy Paradox: The Art of Political Decision Making In Policy Paradox: The Art of Political Decision Making (Stone, 2011), the author uses two versions of the political world (the polis and the market) to highlight the paradoxes in political action while also showing the ineffectiveness of many political theoretical frameworks. Stone describes the market as being comprised of individuals who pursue their own personal welfare through their interactions with others; rationality rules in this theoretical construct and people’s decisions can be easily deduced based on what will most benefit them. In contrast to the rational model of politics outlined in the market, Stone asserts that true politics is far more complex. Voters and politicians in the polis are not always well-informed on an issue. They do not always make decisions that would be considered â€Å"rational† and most highly benefitting themselves. They have loyalties and compassion for others an d their decisions are based on a number of social interactions with other groups and individuals. For me, the biggest claim that Stone makes throughout the book is that other political models are too simplistic in describing the political environment and the human interaction that takes place within it. In chapter after chapter in the Policy ParadoxShow MoreRelatedDiminished Education : A Dimensional Analysis1437 Words   |  6 PagesDiminished Education Leads To Chronic Unemployment A Dimensional Analysis Public policy affects the lives of citizens’ every day and their pleas for policy reform is prompting political decisions-makers to reexamine how they shape policies socially, domestically and internationally. 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Telecommunication Deceptive Accounting System - MyAssignmenthelp

Question: Discuss about the Telecommunication Deceptive Accounting System. Answer: Introduction: World come between US based telecommunication company. The company was established in the year 1963. The company was among the second largest long distance provider in the United States. The company in the year 2003 went into liquidation. The main reason behind the bankruptcy of the company was because of inflation of profits worth $ 4 billions through deceptive accounting system adopted by the company. It has been proved that the chief financial officer of the company was engaged in improper recording of expenses as investment so as to inflate the profit numbers of the company which could attract the interest of the investors and shareholders towards the company. In the given case, WorldCom, a US telecommunications firm ,in June 2002, has misreported their financial information in the prior accounting years. A sum amounting to USD $ 3.9 bn has been reported as they are considered as capital expenditures in the books of accounts irrespective of its nature which is of routine operating expenses and hence relates to recurring revenue nature. As a result of this misrepresentation of the expenses in books of accounts the profits of the company has increased. Being the revenue nature expenditure has not been charged to profit and loss account as they are recorded as capital expenditure, the profits for the year has increased. On the other hand been the same was treated as capital expenditure for the US telecommunication firm so it was also made eligible for depreciation in the financial statement which in turn has reduced the profit but overall the profit numbers of the US telecommunication has increased for the year. In the given situation the fin ancial performance of the company improve along with its financial position. This can be well understood through the help of an example. In the above case world com has transferred a recurring expense of 3.9 billion dollars as capital expenditure. As a result of the section the profits of a company get increased by 3.9 billion dollars. Being the capital expenditure of the company has increased by 3.9 million dollars, it is assumed that the same is added to the gross block of fixed asset whose rate of depreciation is 15%. In this scenario, the company will charge depreciation on the amount that has been transferred to the capital expenditure head. Thus, 0.59 billion dollars ($3.9 bn *15%) will be charged to profit and loss account. Thus overall, the company saved $3.31 billion dollars from getting charged to the profit and loss account of the company. This has inflated the profit numbers of the company. In case of world com it has been proved that the chief financial officer of the company has made some manipulation worth 4 billion dollars to inflate the profit numbers of the company. This change in accounting policy of the company has been done by the management with an intention to hide the actual financial position of the company from the shareholders and stakeholders of the company. The management transferred the expenses amount to investment head to manipulate the profit numbers. Thus, overall we change has been done to cheat the investors and stakeholders of the company. From the miss representation that has been taken place by the management of worldcom company has impacted the shareholders and stakeholders of the company. The management has misrepresented the financial numbers which has done with an intention to hide the actual financial position from the users of the financial statements of a company. The uses of the financial statement include creditors, lenders, the probable investors, the government and regulatory authorities. Income for a company is required to an amount has been received by a company because of its work or on account of any investment that has been made by the company on its behalf. For a company income is the amount that has been received in exchange of goods and services which has been manufactured or delivered by the company. The core business activity of a company refers to the activities for which the company has been set up. Any income that has been generated by the company on account of carrying out its core business activities will be covered in the definition of revenue generation activities of the company. All the other activities through which the company has able to generate income will be covered under the head of other income. For a income statement, income refers to be net income or net profit which is the last item of the statement. It refers to the net amount that has been earned by the company after considering all its expenses related to operational, financial or inves tment. It refers to the net amount in cash which is left with the company after considering all the expenses and losses. In the given case, all the above 5 transactions does not satisfy the condition of income. In the given case, the company has been engaged in the business of sale of antivirus software during the financial year the company has made a sale of $25,000,000 from the sale of software, $3,000,000 from update downloads and $50,000 as interest income from investing on the short-term money market. The company has also received $2,000 discount on account of early settlement of a liability. The Company during the financial year has issued shares worth $500,000. Out of the above transactions, All the transactions which has been provided in the case, may ultimately will lead to generation of net income. All these transactions are required for generation of net income but directly they cannot be termed as net income for the company. On the other hand revenue is the top most items in the income statement of the company. Revenue refers to the amount that has been generated by the company from sale of goods and services or the products in which the company is dealing in. However there are many companies who have different sources of income as well, but income that has been generated from all these sources will not be covered under the definition of income and will be classified in other income head in income statement of the company. Out of the four heads which has meet out the definition of income for the company, the transaction related to sale of anti-virus software and software upgrade will be covered in the definition of revenue generation activities for the company. Being, the core business of the company is to set antivirus software so any activity which has a direct relation could this core business activity will be covered in the definition of revenue generation activity for the company. Being sale of software and software upgrades both meets out this condition thus it will be considered as the core revenue generation activities of the company. Income statement refers to a statement which provide information about the revenue numbers ,expenses and the final net income or net profit of the company. The format of the income statement is generally fixed however certain open line items are being kept for the companies keeping in mind the nature and complexity that me sometime arise which may require the management of the companies to make change in the format of the income statement. However it is not very easy for the regulator to make a change in the format of the financial statements. There are number of factors which may influence the format and content of the income statement. Income statement of a company should provide a clear view to the stakeholders and shareholders of a company which is important for the decision making in relation to investment in the company. Thus, any change which is required in relation to providing any further information to the stakeholders and shareholders of a company is welcomed and may let to change in the format. Any change which is required by law or by statute may also let to change in the format of the income statement. Further, you can change any format is required for better presentation of the numbers in the financial statements can also be accepted and may lead to change in the format. In the current scenario for the purpose of comparison between companies globally it is very important that the formats of financial statement between the companies are consistent. Result of this it is important that the accounting standards provide clear demarcation of the formats of financial statements for the companies. In this scenario if any change in the format has been projected by the international financial reporting standards then it is important for the other countries standards to adopt these changes in their format as well. However it is not always possible for setting that the changes that have been made in the international financial reporting standards are being accepted by the other countries. There are many different factors specially in the regulations of the country which should be in line with the International financial reporting standards before accepting the changes in the format of the financial statements of the companies. In the scenario the changes proposed that by the international community is not accepted or accepted with change by the regulator in the other countries. Considering all these points, it is accepted that any change in the format of the income statement can be done majorly with an intention to provide better information to the users of the financial statements of the company. Better presentation and understanding of the financial statements are the core reasons which may increase the probability of making changes in the format of the statements. Bibliography Anon., 2005. WorldCom goes bankrupt. [Online] Available at: https://www.theguardian.com/world/2002/jul/22/qanda.worldcom [Accessed 26 Sept 2017]. Bauwhede, H.V., 2001. Factors influence Fianncial statments. [Online] Available at: https://venus.unive.it/bauhaus/Heidi%20Vander%20Bauwhede.PDF [Accessed 26 Sept 2017]. Gartenstein, D., 2016. What Are the Four Things That Would Have the Most Impact on Your Profit and Loss Statement? [Online] Available at: https://smallbusiness.chron.com/four-things-would-impact-profit-loss-statement-36212.html [Accessed 26 Sept 2017].

Monash University Marketing Plan and Strategies Visy †Free Samples

Question: Discuss about the Monash University Marketing Plan. Answer: Introduction Monash University is among the most highly regarded in the world and largest in Australia. In just 50 years, the university has built a good reputation for world-leading research and quality teaching. University has four campuses in Melbourne and joint graduate school in China and one in Malaysia, learning center in Italy and over 100 universities worldwide. Due to the diversity, the students leave with a greater sense of purpose, skills, confidence and a global outlook to make positive changes. One of the factors to measure the progress of the state is the kind and numbers of the educational institutes. There is the importance of the government to design the condition of the education. For example, educational institutes are the one who produces scientists, doctors, engineers, managers, and researchers. Monash gets some of the privileges that other institutes do not get such as the support from the Australia government. Monash University needs to prepare amarketing plan to achieve t he expected growth rate and an increase in the market share. Increasing the research scope and strengthening the education is essential. University needs to improve the ranking internationally by 20% and increase in the international research in 2020 by 40% (Aspin et al., 2012). Additionally, increasing the population of the student and multicultural cultivation it will enhance studying off the range of courses. By 2020, the university aims to increase the research revenue to 50 % from federal government competitive grant (Ball, 2012, P.18). The school also seeks to retain and attract the talented students irrespective of the background to encourage the socio-economic backgrounds. The plan will evaluate different factors to put into consideration in implementing the expected outcomes in 2018. Background Monash University was formed under an act of the Parliament of Victoria in 1958. The naming of the university was after the Sir John Monash who was prominent Australian general. The university was the first to acquire the name of a person, rather than region, state or region. The original campus was in the south-eastern Melbourne (currently known as City of Monash). Monash was granted 100 hectares of the land in the Clayton consisting of the former Talbot Epileptic Colony (Kaiser et al., 2014).. The university has well-defined its tactic to people, education, global and community initiative, and research desires. The Monash is well known for nurturing the students with the skills to fit in the real world of industries. The ranking of the university is significant both nationally and globally for more than 50 years. The Monash University pride itself for producing the best employees in the Australia and 32 worldwide (Warner, 2014). Monash is a member of the M8 Alliance which is a coll aboration of the academic health center. Member of the Australias group of eight is an alliance of the Australia leading university. The Monash embraces and enjoys an impressive credential and not uniformity. Additionally, the University has collaboration with the non-governmental organization, communities, industry, and government sector. Monash encourages participation and provides opportunities to the staff and students across all the background. Maintain global standards; the University collaborates with China, United Kingdom, and Italy. Monash currently has a population of the 70,000 worldwide, of which 20,000 are post graduate students. Monash presence is in four continents and more than 100 research centers (Ball, 2012, P.20). Market summary and demand assessment With the inclusion of the local students, the expectation for growth rate of Australia education sectors is 7.1% which indicates prospective for the Australia universities (Harmon, 2015). The collaboration with Deloitte Consulting and Australia government explores and forecast the opportunities in Australia in the international education sector. The report advocates that there will be a rise in the enrollment of the students at the compounding growth rate of 3.8% annually by 2025 (Boud Molloy, 2013). China, India, Thailand, Korea, Nepal, and Vietnam will be the top market for the Australia universities. Chinese students will have significant enrollments for the different courses and therefore crucial for the Australia universities market. Thus, there is a need for the Monash to increase the capacity so as to absorb the demand in the education sector. Due to the impressive credential, popularity, and credibility, the Monash University has the competitive advantage over other competit ors such as CQ University. Segmentation and Target market Monash University has a vast course portfolio to offer to the students. The university provides for the students who seek the higher education level irrespective of the wants of their courses; there are 65 undergraduate specialization and about 100 minors and undergraduate majors (Griggs, 2013, P.305). The university also offers postgraduate, research and doctorate courses. Similarly, Monash University target both the local and global students, the university has recognition of the global culture due to the higher intake of the global students. Monash participates in the educating students about the top education option in Australia through a conference. There is collaboration with Indian Institute of Technology, United Kingdom, Mumbai and the University of Warwick. PEST analysis To analyses the external factors of the organization, PEST analyses give the best outcomes. Hence, PEST is useful in the analysis of the industry situations. Political and legal factors One advantage of the Monash is that Australia government supports it fully. Monash political factors are favorable as there is an alignment of the university research with the Australia governments national research priorities and initiatives. For the Monash to boost the studies in the green chemistry areas worth 78 million dollars, the University is developing the Art facility which is in collaboration with the government. The university should make sure that it follows the rules and regulations set by the government (Griffin, 2013). And so, the legal factors have an impact on the school style of the operation. Economic factors The economic factors are important in the education sectors across all the universities (Wilkins Huisman, 2012, P. 627). Due to the globalization, there are opportunities in the Australia as a result of a good education to the students. Social factors There is positives aspect of the social factors in the school system of the Australia. In recent years, there is interest in the society with more people opting towards higher education (Boud Molloy, 2013).Due to the globalization in the Australia, there is the importance of the universities to better and upgrade the organization so as to cater for the demand of the student globally. Technological factors Technology is making universities in the Australia to break the obstacles and make them improve the process and market them properly. There are positive aspects of the technology in the education sector in Australia. Currently, an organization uses enterprise resource planning (ERP) systems to manage their operation globally (MAHAT, 2016). Similarly, the Institute today runs like corporations. Competitor analysis Competition among the universities in the Australia is massive. Central Queensland University is the closer competitor for the Monash, before its establishment, two decades down the line from the date of formation of Monash. Nevertheless, the CQ University is usesmarketing strategies aggressively so as to attract many students both nationally and globally. Therefore, the CQU courses are gaining the popularity as the time progresses. Due to the support from the government research and development facilities, Monash has competitive advantages over CQU. Conversely, technical courses such as engineering, CQU is far better than Monash, and therefore, the university should work on improving the engineering programs. SWOT analysis Strengths Extensive Alumni network help in the student placement University collaboration with government and industry Marketing capabilities and huge infrastructures Weaknesses Huge portfolio of courses makes hard for University to focus on a particular course Like engineering. There are only one Malaysia and four campuses in Australia Threats Competition from the other universities Faculty attrition rate Opportunities Commencing in distant learning courses Expansion of the small campus due to forecasting of people enrolling for education in Australia Value and brand positioning analysis The quality and credibility of the education Monash University offer to the students, and perception is the best. Due to the outreaching of the student globally and on the management initiatives to the project, the Monash has become the best brand all over the world (Baker, 2014). Additionally, the university also collaborates with private institutes and other universities outside the Australia. Marketing aim and promotional objectives Delivering an annual core operating margin of 5% (De Waal, 2013) Sustaining the current rating of the credit of Monash University Lowering of the impact on the environment through infrastructure development and sustainable building University will maintain an effective, engaged and talented leadership and workforce. Investing in the infrastructure like equipment, information system and facilitate over the planning period Staff: the Monash University will continue to attract, develop and retain the excellent professional and academic staff to enable them to achieve excellence. University will help the team to develop to ensure recognition and reward for the research and education (Harmon, 2015). University will build a contemporary professional workforce that will be able to respond to the priorities and needs and offers attractive career paths. University will develop leadership effectiveness in identifying and recruiting talents and creation of the environment in which it will prosper. Sustainability: University will ensure presence offshore, and campuses are sustainable financially. The university will efficiently and more invest in the future by attaining the core operating surplus. The Monash University will focus on the areas that articulate the goals in the market plan (Nestel et al., 2013). The area includes the coursework and research and growing the number of the graduate's students. The university has small campuses that will increase by the growing demand from the international students. Marketing mix strategies The marketing mix is essential tools to assist in the understanding what service or product can offer and how to plan for product offering successfully (Kotler et al., 2015). Therefore, marketing mix is an effective way to help in making sure that putting the right product or service at the right place. 4PS include price, promotion, product, and place executes marketing mix strategies. Product Product is a tangible or intangible service that helps to meet the customers needs and wants. All the products follow the product life cycle, and it is essential for the marketers to plan and understand various stages and their challenges. Product life cycle hybrid framework (Kotler et al., 2015) Price Price comprises the actual amount the customers pay for the services or the product. How the service or product is perceived dictates how it sells in the market. Price can depend on the distribution plans, pricing of the competitors and the value chain cost. Promotion Advertising, public relations, sales promotions and special offers comprise the advertising. Promotion is communication aspects of the marketing functions. As a result, marketing techniques and communication are all under promotion. Place Distribution is a major factor in the placement of the service or product. The place is how the service or product reaches the target customer. Hence, the placement strategy will assist in the assessing what channel is suitable for a particular product or services. Competitive strategies Competitive advantage is the long term action plan that helps the company has a competitive edge over the competitor. Competitive strategies are vital in the organization competing for the market share which has alternatives user's surrounding (Rawwas et al., 2013, P.526). Monash marketing mix Marketing mix elements Analysis Product Monash products are business professional courses. The students are Among recognized globally. Because of employability, global chief Executive offices rate Monash university No.1 Price Attractive pricing strategies is one of the factor student like studying in Monash university. Additionally, university offers scholarships and subsidies to attract potential students Place Monash has 5 physical presence places. One in Malaysia and four in Australia. it has collaboration with different universities such as Indian institute of technology in India and university of Warwick hence the global Presence Promotion Monash university uses conference, campaigns and participate in education fairs globally to educate and create awareness about the institute and courses it offers To get traction and visibility, the university utilizes social media platforms and event sponsoring Model and theories of marketing mix Porters generic competitive strategies Competitive advantage Lower cost Differentiation Competitive scope Broad target Cost leadership Differentiation Narrow target 3(i)cost focus 3(ii)differentiation focus The firms profitability in the above or below the industry average depends on the relative position of the business in the sector in which it operates. Cost leadership An organization can set out to become the low-cost producer in the industry under operation. The structure of the industry shows the sources of the cost advantages of the firm. Provided the firm command prices near or at the average, it will achieve and sustain cost leadership Differentiation A company selects the attribute that buyers in the industry perceive are important and then concentrate and position to satisfy the needs. In differentiation strategy, an organization seeks to be unique, and therefore it gets reward for uniqueness with a premium price Focus The focuser selects a group of segments in the industry and tailors its strategy to suits them while excluding another segment. There are two variants in the focus; Cost focuses; where a company seeks the differentiation in the market target segment. Monash University collaborates with the other campus and government. For instance, the researchers on the green chemistry in the university which will make that institute have higher profitability. Monash University is ranked the best in the employability; there is a significant percentage of the alumni network that helps in the students placement. Similarly, the Institute has marketing capabilities and large infrastructure that other institutes do not have. BCG matrix Relative market share high Low Market growth rate High Star Question mark Low Cash cow Dog The model contains two dimensions; the first mention shows the general product level of the market growth, while the seconds measure the market share of the product considering the largest industrys competitor. Therefore, the forms can assess the useful insight into the problems and opportunities of the particular product. Classification of a product falls under four categories: stars, cash cows, question mark, and dog. Stars (high growth and high market share) stars have dominant market growth and share. Therefore, the product will need a lot of the investment to support the growth and retain its position (Hollensen, 2015). The generation of the profit is high on the shares because of the product strength in the market. However, the star product can become cash cow due to the decline in the market growth. Cash cows (lower growth and high share) as a result of less competitive force with lower market growth, cash cows do not need the same level of support as before. Cash cows enjoy large economies of the scale due to the dominant position of the product (Hollensen, 2015). The cost of maintaining the cash cows is minimal even though the product still generates the revenue. Dogs (low growth and low share) the product makes a lot of the loss or running at a low profit (Hollensen, 2015). Here, managers choose to make the decision wisely; because the product uses a lot of time and resources which can be of use in the product development. Question marks (high growth and low share): if the product is not new to the market, the firms should ask a question such as what is competitor doing right? What is the wrong with business operation? The completion of the matrix can help the Monash assess the strengths of the organization and its product portfolio.one of the force of the extensive marketing capabilities and infrastructure. The model can analyze the weakness of the Monash such as that they are only I Malaysia and 4 Australia campuses. Additionally, the large product portfolio makes the university to focus less on a particular course Product life cycle Sequences of the stages the products include the introduction, growth, maturity and decline. It depends on the market condition changes, thus impacting marketing mix and marketing strategy. Introduction stage; the organization aims to build the awareness of the product and market development for the product. Marketers can uses lower penetration pricing to build market share or price skimming to recover development cost. Growth stage, the firm increase the market share and build the brand preference. For instance, in the distribution channel, consumers accept the products as demand increases. Maturity stage; there is competition for the sales of the product diminishes. Therefore, the organization should defend the market share as it maximizes the revenue. Firms can emphasize on the product differentiation or lower price due to the competition. Decline stage; as the sales reduce, the business can maintain its products while adding a new feature or discontinue offering the product or services. In the decline stage, marketing mix will depend on the strategy on selection. Media and budget allocation for 2018 Through the climate bond, Monash University raised $218 million in the United States private market placement, so as to further extend sustainable development projects in all campus worldwide. Back in 2014, Monash University was first to raise debt capital to raise development funds (Kaiser, 2014). Therefore, the funds made easier for construction award-winning student residential buildings. Over the next one year (2018), Monash University will allot raised capital through the climate bond to a portfolio of a project that realizes certification by standards of the global climate bond initiative. Professor Gardner suggests that Monash has a sustainability plan that will comprise a target date for net zero emissions to be announced next year. The following are the Monash project to benefit from the climate bond next year; $43.4 million Caulfield campus library development (Liu, 2015). There will be a new learning and teaching building targeting 5-star certification worth $ 180 million at the Clayton campus. The institute will extend the external LED lighting project and solar panel installation worth $3.5 million and $ 6.6 million respectively (Liu, 2015). Expected outcomes Implementing of the various factors previous discussed will strengthen the existence of the Monash University. Monash will be able to undertake education and research at highest quality while addressing the significant challenges of the age. The institute will be able to build a partnership with other organization and industry, strengthen the government relationship will improve the ability for creativity and innovation. The university will attract talented staff and students that are widely engaged due to the wider diversity (Hawthorne, 2012, P.20). The marketing plan will assist the Monash in building contemporary workforce; supports the initiatives to nurture a skilled workforce that will respond to the priorities and need for the university. Additionally, leadership skills when identifying and recruiting talents enable Monash to acquire the appropriate labor force. Market plan outcome shapes the profile of workforce to supports activities to achieve diversity and equity in the st aff. Conclusion Monash University attracts globally students and has established its education sectors in the Australia. According to the reports, it shows management of higher institute of learning is like corporations (Bergen and Peteraf, 2002). Monash performance in the provision of the best education is the best according to the marketing mix position used in the reports on the assets of the Monash University ranking. In future, there is an expectation that educational institutes will use information systems and computer software in the day-to-day operations. Currently, an organization uses the power of information such as CRM and ERP system. The major program in each campus must be financially and socially stable. The university will be able to focus on the areas that support the goals of the marketing plan. 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